Technology Doesn't Matter

Technology Doesn't Matter

Running your business in 2022 requires a bit of understanding of technology. Even the least technical jobs, such as lawn care professionals, are sporting smart phones to check email, talk to their staff and connect to their clients.

The challenge is that technology can be a bit unnerving for some business owners. It’s not unnerving because it’s technology, per se. It’s unnerving because of the need to understand, yet again, something new.

Social media, blogs, iPhones and Android, search engine optimization, flux capacitors… how do we keep it all straight?

Success Requires a Singular Focus

Harley Davidson

Over the years, I've worked with businesses large and small. I've started countless projects (web development, marketing, etc). 

A great website for a small to medium business can be built in 8-12 weeks. In fact, you'd be amazed at what you can do in 90 days if you just focus.

Very often, when I've seen web development and marketing campaign projects fail, it almost always comes down to one key issue… a lack of focus on the primary objective.

10 Reasons Your Website Sucks

10 Reasons Your Website Sucks

Less than 30 years ago, the web was new. There were really no standards to speak of. The innovators of the world were quick to try their hand at HTML code.

In 1995, I coded my first website. To say the least, it wasn’t anything to get excited about. I was really excited when I figured out how to have a hover effect for a button. I realize now that, even by the standards of the day, it wasn’t even good enough to be called mediocre.

The 6 Qualifications of a Web Strategist

The 6 Qualifications of a Web Strategist

Over the years, I have honed my craft to be a highly qualified web strategist. I learned the hard way… I failed many times. I'd love to say that all my failures were early in my career. But, I am smart enough to know that it's important to fail to improve. I have been fortunate to have many great people on my team that have picked up my slack.

5 Signs of Dysfunctional Customer Relations

5 Signs of Dysfunctional Customer Relations

I believe that one of the biggest challenges of running any company is ensuring that you have happy customers. There seems to be a constant effort to market or sell products & services but a lack of interest in keeping customers happy.

The most obvious evidence of this approach is the apparent need to offer special discounts for new customers.

Here are some mind-blowing stats about customer acquisition vs customer retention:

5 Signs of Dysfunctional Agency Leadership

5 Signs of Dysfunctional Agency Leadership

Over the last 15 years, I've worked with a lot of different marketing agencies. I've had the opportunity to work with agencies as a customer, partner, advisor, employee, and leader. I've been immersed in the life of an agency. Through this, I have also had the opportunity to help businesses of all sizes grow to be better.

When I started my first agency, I didn't understand what an agency really was. I had worked with an agency as a client prior but in October of 2007, I thought, "It can't be that hard."

It was "that hard."

SEO Does Not Equal Traffic

SEO Does Not Equal Traffic

Since consumers have been using search engines to find what they need online, marketers have tried to find ways to improve their clients’ position in those search engines. These search engine optimizers come with a wide variety of tactics.

The first thing to understand about search engine optimization (SEO) is that it’s not a silver bullet. You can never look at SEO with the idea that if you are at the top of the search engines, your phone will start to ring.

Stop Working for Yourself!


At 12 years old, I started a paper route. It wasn't in folding and throwing papers that I found my "riches." It was selling subscriptions. The Press-Enterprise, out of Riverside, California, would have someone come and pick up a bunch of 12-14 year olds and we'd go to all the new neighborhoods to sell subscriptions.

I was good.

I was really good.

I Hate Labor Laws!

Labor Laws

Now, before you think I'm evil and are ready to tar and feather me, I hate labor laws like FLSA and child labor restrictions from a worker's perspective.

When I was 12, I started a paper-route. I wanted to make money. I was willing to work hard for that. I also started selling papers door-to-door and won contests because I wanted to make money.

Systems, Not Goals, Determine Your Success

Systems not Goals

I’ve thought about and have implemented change in organizations for nearly 20 years. If you’ve read my posts before, you’ll know I’m a change agent. I also believe that change for the sake of change is never, ever a good idea.

One of the things I talk to clients about all the time is setting meaningful and measurable goals to reach their success. In my context, it’s marketing goals. Marketing goals are driven by business goals. If your marketing goals don’t support your business goals then your marketing goals are pointless.

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