Over the years, I've worked with businesses large and small. I've started countless projects (web development, marketing, etc).
A great website for a small to medium business can be built in 8-12 weeks. In fact, you'd be amazed at what you can do in 90 days if you just focus.
Very often, when I've seen web development and marketing campaign projects fail, it almost always comes down to one key issue… a lack of focus on the primary objective.
Every successful business I've worked with in the last 20 years has been successful because they have been able to set a goal and stay focused to achieve that goal. They have been able to put aside new ideas for the right time. Each time a company has had a new idea and required immediate implementation of that new idea, the project would stall and fail.
Let's put a practical example with this concept.