SEO Does Not Equal Traffic
Since consumers have been using search engines to find what they need online, marketers have tried to find ways to improve their clients’ position in those search engines. These search engine optimizers come with a wide variety of tactics.
The first thing to understand about search engine optimization (SEO) is that it’s not a silver bullet. You can never look at SEO with the idea that if you are at the top of the search engines, your phone will start to ring.
I am amazed how often people will think that if you increase rankings in the search engines, you will magically start getting new business. This attitude would be like saying, “I put a sign outside my store, so why am I not selling more stuff?”